About The Circle

Changing Dynamics

The world is radically changing and organizations must be aware of the global issues that are affecting their business and its environment. Open stakeholder dialogue has become more important than ever. In the board room there are two actors capable of advising the CEO on these external developments: the Chief Communications Officer and the Chief Human Resources Officer because of the tools and channels they use every day.

This demanding situation means it is essential to bring together these two thought leaders at the 2017 Circle gathering, where we want to address the changing dynamics of our time. We want to focus on the innovation, ideas and organisations that are bringing change to our world. Together we will critically reflect on how they impact our work, and how we can position ourselves and our organizations in relation to the changes in dynamics.

The fact is the world we live in has reached a critical inflection point. Never before were so many people influenced by changing dynamics. Geopolitical shifts, differing value systems, disruptive business models, the changing nature of work and a new radical way of communication and media consumption usher us into a new period of history.

It may seem hard to believe these days but the positive effects of the evolving process are within our reach. However, if we want to achieve change for the better we also have to review our understanding of existing processes to influence attitudes, lives and ultimately, the world.

The sharpest minds in their respective fields will present snapshots of the most transformative ideas shaping our future. In various formats you will discuss the effects on our profession and discover the personal challenges and obstacles you need to overcome. This will strengthen your role as your CEO’s most important advisor.

To engage in the discussion on changing dynamics, the 2017 Circle will be held in the lively city of Amsterdam, a cultural and progressive place in the heart of Europe merging history with an innovative and open atmosphere. This global European city has a unique spirit of commerce and creativity, making it the perfect setting for our gathering.

Herbert Heitmann
President EACD & Chairman of the Steering Committee 2017