About The Circle

The Circle is a unique peer-to-peer organised, invite-only networking opportunity for senior communications leaders to meet in a glamorous European city to hear inspirational talks by diverse speakers from the fields of politics, science, the arts, technology and more. This year, The Circle will gather in the historic and beautiful city of Lisbon, Portugal to reflect on the theme of Reinvention.

Companies, social groups and markets are increasingly facing the need to reinvent themselves: organizations must be aware of the drivers of reinvention that are affecting their business and its environment. To discuss these drivers and their impact on business, society and the individual, The Circle brings together heads of communications with leaders in the field of human resources to hear from some of the sharpest minds in Europe and to talk about everything but communications and HR practice.

Throughout history, Lisbon has been a departure point for the complex reinvention of the world, driven by the explorers who took off for America from here and those that followed them in the centuries since. Lisbon has also reinvented itself more than once: almost completely destroyed by the legendary earthquake of 1755, Lisbon completely rebuilt itself then and is still reinventing itself: as a tech hub which is attracting entrepreneurs from all across Europe and through its vibrant cultural and social scene – a fitting backdrop for this year’s Circle.


Herbert Heitmann
Chairman of the Steering Committee 2018


Pousada de Lisboa, Praça do Comércio 31-34 1100-148 Lisbon, Portugal

The 2018 Circle will be held at the Pousada de Lisboa. Located in the heart of Lisbon, in the elegant Praça do Comércio square, right on the banks of the Tejo River, this small luxury hotel is a former house of kings and a forum for ministries.

The Praça do Comércio (Commerce Square) is still commonly known as Terreiro do Paço (Palace Yard), as it was the location of the Royal Ribeira Palace until it was destroyed by the great 1755 Lisbon earthquake. After the earthquake, the square was completely remodelled as part of a massive rebuilding effort led by Sebastião José de Carvalho e Melo, Minister of the Kingdom of Portugal from 1750 to 1777.

On 1 February 1908, the square was the scene of the assassination of Carlos I, the penultimate King of Portugal. As a carriage containing Carlos I and his family passed through the Terreiro do Paço, shots were fired from the crowd by men later recognized as members of the Republican Party – which two years later overthrew the Portuguese monarchy.

The Praça do Comércio has been classified as a National Monument of Portugal since 1910.